Sustainability matters to your clients…be brave, be a hero!

In a recent global online survey, a whopping 81% of global respondents feel strongly that companies should help improve the environment. This passion for corporate responsibility is shared across gender lines and generations. Millennials, Gen Z and Gen X are the most supportive, but their older counterparts aren’t far behind. What’s growing is the boldness of the marketing messages and the commitments that brands are willing to take. At First Child Productions, we see a bigger trend towards ‘visible and emotional sustainability’— brands taking a stance on social and political issues and making major commitments to eliminate waste. At the most extreme end, we see brands being personified—being referenced as ‘brave brands’ or ‘hero brands’. Are you brave and are you a hero? Talk to us to find out…

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