At First Child Productions, we like to think we know about what it takes to promote sustainable brands – from our the individual clients to the organisations we represent.
We are happy that more people are becoming aware of our planet’s peril, as well as the massive changes that are wreaking havoc on every single ecosystem that exists. With that awareness comes responsibility paired with a greater desire to do good and make a difference. In response to the damage we have caused, a growing number of businesses are now taking a clear stance on introducing better, more sustainable practices into their operations. Transforming your internal organization in such a way takes heavy investments, but it also requires you to let your target audience know what to expect.
After all, you want to appeal to people who share the same values with you, including the green mindset and the desire to undo some of that damage. The process of finding the most effective marketing and advertising strategies for your sustainable, ethical business can be challenging. In a sea of options, you should look into the following select few that can help you gain more visibility, harness that awareness, and put your brand at the forefront of the sustainability movement.
Use content to educate and inform
Raising awareness begins with your storytelling strategies – your content. From writing impactful blog posts, creating powerful videos, all the way to crafting unique hashtags and keeping up with different sustainability movements, content is your finest outlet for making some positive noise about your ethical brand. Don’t forget to publish regularly, and always make sure that your website is in check, so that your audience can enjoy your content on any device and with no delays.
Keep an eye on the most vital domain metrics for your business to know if all of your website pages are working properly and to improve your site if need be. So, in addition to creating memorable stories and turning them into diverse content formats, invest time in ensuring that your website visitors can indeed reach them properly and share them with ease.
Implement the finest SEO practices
To put your ethical business on the map, you need to optimize your website and all of your digital activities to be in line with the latest search engine parameters. Their algorithms change regularly to be more effective at selecting the right results for searchers, and to recognize your brand as a valid result for various keywords, link authority, and your overall reputation, making SEO is your key strategy.
As most business owners are focused on growing the brand, more companies are now turning to reputable whitelabel SEO services to take care of their optimization needs. It’s one of the most effective ways to disseminate your content, reach the most influential blogging platforms to guest post for them, and improve your link portfolio over time, giving you that coveted position in the SERPs for better exposure. You also need to make sure that your on-site optimization is taken care of, and that you are in line with all the algorithm prerequisites for a strong position in search results.
Tap into the power of social media
Exposure is possible only if you combine different strategies, which means that even with a strong website and a great content strategy, you should extend your efforts to social networks, too. This is where your brand voice will truly come to life and this is where you can genuinely connect with your followers, and reach out to different influencers for collaboration.
Find out where your target audience likes to spend time, maybe it’s Instagram, but maybe they love podcasts and Pinterest. Build a strategy that will allow you to share your green achievements and the latest initiatives in times of peak activity for your social followers. Above all, keep track of your social performance metrics to adapt on the go and increase your social success in time.
Community engagement is a must
Sustainability is many things, but it’s not stagnant. You cannot let your brand get lazy, so to speak, when it comes to all the initiatives that you can take in the region where you work and grow your company. So, once you claim those labels and earn recognition for your ethical work – that’s merely scratching the green surface. You should consistently look into and support local initiatives and sustainability movements that your community cares about.
That can mean many things, such as constantly improving labor conditions for your employees, reducing your business’s energy consumption, or maybe donating a portion of your profits to a charity. Or all of the listed and then some! The beauty of running an ethical company is that you can always evolve and find new ways to improve.
In time, you can expect your promotional efforts to pay off in the form of greater brand awareness, improved brand visibility, and of course, a growing business on your hands. No matter if you’re in the business of sustainable fashion, beauty, energy, or tech, you can certainly show your customers what you stand for and how they can make a difference by trusting your business with their needs. Stay consistent, and the word will get out.
Your team at First Child Productions…